Theia RF Architecture

Jon at Radenso

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You can't do better than V1G1

I'll take that bet. The LMX2592 tunes so freaking fast and our processing time is negligible.

We can cover all 3.5ghz of spectrum in less time than POP, without resorting to compression via DDL.
 
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TonyPHX

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How your company is structured is determined by your net profit margin. This is a simplification, but there are only a few things that contribute to your net margin - your COGS cost, your MSRP, advertising cost, and expenses. Again, a gross simplification, but you get my point.

One approach is to focus on getting your COGS as low as you can possibly get away with at a given MSRP. So, just speaking theoretically maybe you have a detector called the Mox 370D. No LNAs, no metal case, etc. Maybe it costs you about $125 to make, but you can sell it for $650. That's a pretty nice delta between cost and MSRP, which means you can afford to incentivize distributors to stock it (and make 15-20% profit for themselves) and dealers to sell it (with 40% profit for themselves). With that kind of profit margin, you have plenty of dollars left over for slick marketing, lawsuits, etc.

Our approach is to focus on making the best possible product and then try to get COGS low enough where it's viable to sell. That is why we didn't know what the price point of Theia would be for a long time - we started with our product goals instead of price point goals. That is why we are spending on a metal case, low-loss PCB substrate, the huge FPGA, a quad core ARM processor, and all the little things that make a detector high performance. From a business standpoint, we will not make anywhere near the amount of profit per unit as our competitors. But ultimately, our products will be higher quality and perform better. As a result of this, we only have a couple of distributors and don't rely on them as much as we do direct to consumer sales, and direct dealers who buy directly through us instead of through distributors. We don't do magazine advertising, and rely on word of mouth for happy customers.

From a business standpoint, if a competitor had an exact copy of Theia, they wouldn't be able to drop it into their business model at the same price point. With what Theia costs to manufacture, they wouldn't be able to give distributors 20% of profit. They would then have to spend additional resources marketing their version of Theia like they do with the rest of their products, which further eats into already low margin. Our competitors have a more bloated staff, with many sales people and many levels of middle management. That costs money which the thin margin on Theia can't pay for.

Essentially, if a competitor had an identical copy of Theia, they would have to mark it up a few hundred dollars more than we do to make it viable for them because we are a leaner organization and due to the differences in how we go to market.

Basically, our business model is to focus on R&D, cutting edge engineering, and being a boutique provider of high end/quality countermeasures solutions. We will make less profit per unit, but believe that customers will respond to a better product and that our brand value will grow. And eventually we can trickle down that technology to our cheaper units. Our competitors just don't work that way, so even if they tried to copy us they wouldn't be able to do it as cheaply or as well.

You can see where they've tried to copy us in other areas like web design, marketing, using "AI," generally trying to be "hip and cool," social media, and forum engagement. It just doesn't work because it's not who they are. The same goes for our tightly integrated business model.
I do not have the business acumen that you do Jon, but what you said about companies trying to be something they are not really resonated - and yes, you hit on it. I really admire everything that I see Radenso working to deliver. This will be my first Radenso product and I think it is going to be fun!
 

DrHow

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Randy at Radenso

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Jon, while your answering questions. This may have been covered, but I haven't found the answer anywhere. What is your expected delay to alert for X, K & Ka? How does it compare to the older V1G1(without K-filter)? To me that has always been the gold standard. You can't do better than V1G1, but as we have seen, many can do worse!

This was actually already discussed last year in a video Jon and Vortex were in (around 15 minute mark)

 
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benzr

Been there done that !! Original V1 user !!
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And I’ll give Mindi $20 if she answers the phone when you call and is super rude to you and just repeats the same line over and over again on what you should do. 😂
Hahahaha again ... Clever 🤣🤣🤣

Digg it !! 👍👍👍😎😎😎

Benzr
 

DrHow

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Ha ha. There are some Tim Hortons in the US. When I visit family in Michigan I always go to Timmies. Much better than the other fast food choices for breakfast IMO. Not sure I would need Theia to alert to them though since they seem to be on every other corner where my mother in law lives :)
Used to be one on I75 north of Cincy. Think one of Lebanon exits. Good food.
 

DC Fluid

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Used to be one on I75 north of Cincy. Think one of Lebanon exits. Good food.
Ah, found the way Canada conquers USA in the near future!
Great Canadian cuisine.
Just wait until Quebec unleashes its Poutine culture on your deep south.
Your grits are on borrowed time!
Hahahaha
200.gif
 

Jon at Radenso

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Ah, found the way Canada conquers USA in the near future!
Great Canadian cuisine.
Just wait until Quebec unleashes its Poutine culture on your deep south.
Your grits are on borrowed time!
Hahahaha
View attachment 165645
Poutine > grits every day of the week, and twice on sund...every day of the week
 

STS-134

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Ah, found the way Canada conquers USA in the near future!
Great Canadian cuisine.
Just wait until Quebec unleashes its Poutine culture on your deep south.
Your grits are on borrowed time!
Hahahaha
View attachment 165645
That looks like a heart attack on a plate.
 

Randy at Radenso

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We already have poutine here in Cincinnati and they even have a secret menu option that lets you put it on top of a hot dog (The Senate)

1606192383784.jpeg
 
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DC Fluid

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We already have poutine here in Cincinnati and they even have a secret menu option that lets you put it on top of a hot dog

View attachment 165647
And I thought Theia was a brilliant diabolical plot to take over the world... And then this!:eek:
Post automatically merged:
 

Jon at Radenso

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We already have poutine here in Cincinnati and they even have a secret menu option that lets you put it on top of a hot dog (The Senate)

View attachment 165647

What you didn't tell them was that those are also duck fat fries.

Anything fried in duck fat is fine by me.
 

WildOne

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This was actually already discussed last year in a video Jon and Vortex were in (around 15 minute mark)

I guess that is why the search didn't come up with anything, I didn't ask google! The Gen1 has no discernible delay for IO, 12 ms would be great if you meet that for IO. 12ms should cover all POP too.
I'm not happy with my Gen 2 , so I will be in line to get the Theia when it comes out if... it meets expectations. Which will be very odd, as I have always run with some form of a Valentine RD from day one. The original escort then the original V1. I have tested them in a chamber, on the bench and on the road for well over a million miles. Besides, I'm looking at AI for some of the work that I do and I know the promise that they have. I also know some of the problems, so I'm not on your case about the delay. I'll be impressed if you get it out this year!

(Please, can we stop already with the vaporware crap and let them get it to work! This stuff is not easy!)
 

aim4squirrels

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We already have poutine here in Cincinnati and they even have a secret menu option that lets you put it on top of a hot dog (The Senate)

View attachment 165647

tenor (3).gif


That looks nasty AF... Had to look up poutine. That just sounds like an abomination.

I'm not down with grits either, TBH.
 

Vancity23

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How your company is structured is determined by your net profit margin. This is a simplification, but there are only a few things that contribute to your net margin - your COGS cost, your MSRP, advertising cost, and expenses. Again, a gross simplification, but you get my point.

One approach is to focus on getting your COGS as low as you can possibly get away with at a given MSRP. So, just speaking theoretically maybe you have a detector called the Mox 370D. No LNAs, no metal case, etc. Maybe it costs you about $125 to make, but you can sell it for $650. That's a pretty nice delta between cost and MSRP, which means you can afford to incentivize distributors to stock it (and make 15-20% profit for themselves) and dealers to sell it (with 40% profit for themselves). With that kind of profit margin, you have plenty of dollars left over for slick marketing, lawsuits, etc.

Our approach is to focus on making the best possible product and then try to get COGS low enough where it's viable to sell. That is why we didn't know what the price point of Theia would be for a long time - we started with our product goals instead of price point goals. That is why we are spending on a metal case, low-loss PCB substrate, the huge FPGA, a quad core ARM processor, and all the little things that make a detector high performance. From a business standpoint, we will not make anywhere near the amount of profit per unit as our competitors. But ultimately, our products will be higher quality and perform better. As a result of this, we only have a couple of distributors and don't rely on them as much as we do direct to consumer sales, and direct dealers who buy directly through us instead of through distributors. We don't do magazine advertising, and rely on word of mouth for happy customers.

From a business standpoint, if a competitor had an exact copy of Theia, they wouldn't be able to drop it into their business model at the same price point. With what Theia costs to manufacture, they wouldn't be able to give distributors 20% of profit. They would then have to spend additional resources marketing their version of Theia like they do with the rest of their products, which further eats into already low margin. Our competitors have a more bloated staff, with many sales people and many levels of middle management. That costs money which the thin margin on Theia can't pay for.

Essentially, if a competitor had an identical copy of Theia, they would have to mark it up a few hundred dollars more than we do to make it viable for them because we are a leaner organization and due to the differences in how we go to market.

Basically, our business model is to focus on R&D, cutting edge engineering, and being a boutique provider of high end/quality countermeasures solutions. We will make less profit per unit, but believe that customers will respond to a better product and that our brand value will grow. And eventually we can trickle down that technology to our cheaper units. Our competitors just don't work that way, so even if they tried to copy us they wouldn't be able to do it as cheaply or as well.

You can see where they've tried to copy us in other areas like web design, marketing, using "AI," generally trying to be "hip and cool," social media, and forum engagement. It just doesn't work because it's not who they are. The same goes for our tightly integrated business model.
Thanks for explaining that, appreciate it.
Post automatically merged:

Ah, found the way Canada conquers USA in the near future!
Great Canadian cuisine.
Just wait until Quebec unleashes its Poutine culture on your deep south.
Your grits are on borrowed time!
Hahahaha
View attachment 165645
I am Canadian, but not a fan of poutine or anything like that...
 

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