Question around first batch of Theia

Boozehound

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Theia is going to price themselves right out of the market if they price it at $850 or more. Perhaps a bunch of people here will but it, but they want to sell in retail stores. The everyday Joe Blow that wants a good radar detector just doesn’t care about most of the stuff talked about here. If those people came onto this forum, they would roll their eyes and get bored with all the tech talk and leave within 10 minutes. Radenso is practically a no-name company here in the states. The way to blow the doors off of Theia is to actually price it less than Escort. Build up Radensos name, get these things in as many cars as it can. Start to eat into market share and then demand more money on next products once people have committed. Otherwise, the Escort and Uniden products will always be ‘good enough’ for the majority. Fighting for the 5% of enthusiasts isn’t going to make Radenso enough money. Theia should be priced at $649 and sell a ton of them. $1 more than $799 is suicide.
Have you noticed how often Escort sells out of their $800+ RD that doesn't detect MRCD? Part of the genius of Theia is that it aims squarely at both the guru and the uninformed because he doesn't care to be informed user. That "everyday Joe Blow" wants a device that he can plug in and forget about until it alerts and he doesn't want to have to consider whether the alert is real. He knows it's real because this unicorn doesn't squawk unless it's the real deal. The guru will get far more from Theia but Joe Blow will be protected with minimal effort.

Here's another reality: If you can't afford a grand for protection as good as Theia promises then you can't afford to significantly speed. You can't afford the ticket, the lawyer, the insurance hike, or the fine. Get caught over 80 in a police state like VA and you'll find out. How many stories have we seen right here where people spent well over a grand on one ticket? @DocTJ can tell you about spending over 8 bills on one in AL IIRC. I'm pretty sure I have 3-4Gs in CMs in one car and I roll with about $1500 worth in the other. I go nowhere without at least my $500 G2. Have you noticed how quickly the G2 goes out of stock? People who can afford this can either afford Theia or they're lying to themselves, probably drowning in credit card debt, and shouldn't be spending the money they do on many things.

The very first high speed save Theia gives you that your R7, R360c, G2, or whatever you're using would've missed will pay the difference in price and then some. Two or three such saves at the most and the device paid for itself. How long does it take for the average speedster around here to rack up 3 saves?
 

goblin

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Theia is going....
Mmmm...
Nope

PS: @Radenso - the day this thing is out, I don't want a rebate or anything, but you have a case of beer on me if you put a surcharge on anyone who has been schooling you here on what Theia's price should be. I kid you not.
 
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Makemeasammich

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@Boozehound Got to love the arrogance in your post. What a joke. If you don’t spend $949 on a radar detector then you can’t afford to speed. You think Radenso is going to survive banking on people with your opinion or mine? I guarantee you that there aren’t enough idiots that spend $5K-$8K on CM’s to allow Radenso to capture any market share. You can have the best product in the world but if no one buys it, then it’s just a brick.

walking in to Best Buy and seeeing Theia at $949 (because we all know that’s where they are going to price it), right next to Escort, Unidens and Cobras for hundreds less. Which one are most people going to buy? Guarantee you it isn’t Theia and no amount of education on the box is going to help.

But business decisions aside, people aren’t allow to have those opinions because they are in debt and can’t afford to speed. Get over yourself.
 

Jon at Radenso

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@Boozehound I guarantee you that there aren’t enough idiots that spend $5K-$8K on CM’s to allow Radenso to capture any market share.

We do 7 figures of revenue just in the $5-8k range in custom install alone, and we just had our best custom-install month ever in September despite the pandemic and recession. You are vastly underestimating how much money people have, and how much people are willing to pay for a best in class product that accomplishes what they need.
 

Makemeasammich

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Well then I hope you price it at $1000 or more. Put your money where your mouth is.
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7 figures of revenue means freaking nothing without telling us your costs and overhead. I doubt you guys are even profitable.

You aren’t impressing anyone which is why Escort and Uniden, as a company, have something you desperately need and want. Market share. Good luck getting that by pricing a product by an uknown company out of the market. You certainly are no Jeff Bezos chief.
 
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wayne77

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Well then I hope you price it at $1000 or more. Put your money where your mouth is.
Post automatically merged:

7 figures of revenue means freaking nothing without telling us your costs and overhead. I doubt you guys are even profitable.

You aren’t impressing anyone which is why Escort and Uniden, as a company, have something you desperately need and want. Market share. Good luck getting that by pricing a product by an uknown company out of the market. You certainly are no Jeff Bezos chief.

Psh, you obviously haven't seen the bourbon collection.
 

Boozehound

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@Boozehound Got to love the arrogance in your post. What a joke. If you don’t spend $949 on a radar detector then you can’t afford to speed. You think Radenso is going to survive banking on people with your opinion or mine? I guarantee you that there aren’t enough idiots that spend $5K-$8K on CM’s to allow Radenso to capture any market share. You can have the best product in the world but if no one buys it, then it’s just a brick.

walking in to Best Buy and seeeing Theia at $949 (because we all know that’s where they are going to price it), right next to Escort, Unidens and Cobras for hundreds less. Which one are most people going to buy? Guarantee you it isn’t Theia and no amount of education on the box is going to help.

But business decisions aside, people aren’t allow to have those opinions because they are in debt and can’t afford to speed. Get over yourself.

It's regrettable if you found my post arrogant. That wasn't the intention and I'm pretty close to the front of the line who think that people are entitled to have whatever opinions they like.

My post was mostly a math calculation. Notice that I qualified "speeding" with "significantly." I'm not speaking of your 5 or 10 over soccer mom. I'm talking about 25 or more over. If you don't have a grand of discretionary funds to plunk down on the fine, the insurance hikes, and the lawyer fees, then in my opinion you can't afford to run that fast. Do you disagree? Either way you're spending a grand but hopefully with a little judgment and tactics you won't be handing it to the government if you go with Theia.

@Jon at Radenso was pretty clear about the market for these things and he is in a position to know. He spoke only of his company's high end revenues. How much do you suppose Escort rakes in from remotes? We'll just leave K40 outta this but know it ain't cheap.

There are many people in this forum who've spent 4 or 5 grand on CM just this year! I hope you don't consider them to be idiots! I just met a group of them in GA last week and it was truly a pleasure. Whether you go big or spend a couple hundred or less on something like an R1 or DFR7, or just want to learn about cms, there's a place for you at RDF! Lots of people have lots of saves from those two RDs alone. It's just getting harder in some places.

There's nothing like another glass of whiskey to help me get over myself. So thank you for the suggestion and stay ticket free!
 

Jon at Radenso

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Well then I hope you price it at $1000 or more. Put your money where your mouth is.
Post automatically merged:

7 figures of revenue means freaking nothing without telling us your costs and overhead. I doubt you guys are even profitable.

You aren’t impressing anyone which is why Escort and Uniden, as a company, have something you desperately need and want. Market share. Good luck getting that by pricing a product by an uknown company out of the market. You certainly are no Jeff Bezos chief.

tenor.gif


Anyway, as I've said all along - it'll be more expensive than anything else so I guess we'll get to see who is right in the end!
 

Boozehound

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@Jon at Radenso is classier and more decent than Bezos will ever dream of. Watch Radenso's videos and notice that his employees are having fun. @Makemeasammich you'd fare better busting Jon's chops for being a millennial but just remember, that millennial employs people. Do you? Spend a little time at RDF and you might observe a long line of people asking Jon to take their money. I'm on that list.

Ease up a little, this forum is fun and educational if you give it the chance.
 

CarefulDriver

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I think people will understand the pricing better only after they have seen it in action. There is not much time left, soon we shall see.
 

MikePA

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Well then I hope you price it at $1000 or more. Put your money where your mouth is.
Post automatically merged:

7 figures of revenue means freaking nothing without telling us your costs and overhead. I doubt you guys are even profitable.

You aren’t impressing anyone which is why Escort and Uniden, as a company, have something you desperately need and want. Market share. Good luck getting that by pricing a product by an uknown company out of the market. You certainly are no Jeff Bezos chief.
There are still seats available. Click Here.
 

CobawLT2010

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View attachment 161671

Anyway, as I've said all along - it'll be more expensive than anything else so I guess we'll get to see who is right in the end!

Personally I think you're going to have a lot of people on one side saying that Theia is worth it... And I'll likely be in this camp... But then you'll have the people who say why? Why??? when you have a detector at $250 that can accomplish the same goal... I can speed at +25 with both of them and net a save on both of them... And both parties will be right... It'll also be true that some people with Theia will still get tickets... Because you can't detect what isn't there... This includes but isn't limited to laser, QT and I/O, or vascar...
 

Heywood

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Hmmm.
Ticket guarantee?
2 years transferable warranty.
5 year transferable warranty on the screen?
Good start.
 

Jon at Radenso

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Personally I think you're going to have a lot of people on one side saying that Theia is worth it... And I'll likely be in this camp... But then you'll have the people who say why? Why??? when you have a detector at $250 that can accomplish the same goal... I can speed at +25 with both of them and net a save on both of them... And both parties will be right... It'll also be true that some people with Theia will still get tickets... Because you can't detect what isn't there... This includes but isn't limited to laser, QT and I/O, or vascar...

Totally. But from a business standpoint, there is a large unfilled gap right now - a truly high end detector that is clearly superior in every performance metric. Right now, at the price point from $350-749 there is not a single detector that wins in every area. You have to pick: BSM, range, build quality, featureset, MRCD/MRCT performance, etc. I am not chasing the $350 market with Theia - it's not a detector for everyone. It's a detector for people who want the uncontested best and don't really care about price point. And the reason it's priced high isn't because I want to make tons of money and price gouge, it's because building a detector that satisfies those goals requires a BOM way higher than anything else.

In single quantity pricing, the BOM for the RF board in Theia alone is $208. The BOM for the entire R7 or Max 3 including all accessories and packaging is sub $140.
 
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Signal Environment

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Well then I hope you price it at $1000 or more. Put your money where your mouth is.
Post automatically merged:

7 figures of revenue means freaking nothing without telling us your costs and overhead. I doubt you guys are even profitable.

You aren’t impressing anyone which is why Escort and Uniden, as a company, have something you desperately need and want. Market share. Good luck getting that by pricing a product by an uknown company out of the market. You certainly are no Jeff Bezos chief.

Would someone please get this man a damn sammich ASAP! ;)

1602537624774.png
 

Poker Guy

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Totally. But from a business standpoint, there is a large unfilled gap right now - a truly high end detector that is clearly superior in every performance metric. Right now, at the price point from $350-749 there is not a single detector that wins in every area. You have to pick: BSM, range, build quality, featureset, MRCD/MRCT performance, etc. I am not chasing the $350 market with Theia - it's not a detector for everyone. It's a detector for people who want the uncontested best and don't really care about price point. And the reason it's priced high isn't because I want to make tons of money and price gouge, it's because building a detector that satisfies those goals requires a BOM way higher than anything else.

In single quantity pricing, the BOM for the RF board in Theia alone is $208. The BOM for the entire R7 or Max 3 including all accessories and packaging is sub $140.
How many units do you think you will sell in a 3 year period?? 5k or 50k???
 

jumperthumper

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The only concern i have with Theia on release is it is too good. And Radenso gets picked up by a premium driver car maker or an electronics company with the aim of the big profit. All things are moveable with enough money
 

Britain

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All these little hints and promises are going to drive me mad! 😆 🤣 My wife keeps saying I've fallen for a Santa Claus story. This thing sounds too good to be true. And to think a year ago I was living in a world where I thought my V1G1, that I have had for years, was the best part of my car.
 

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