Couple old Escort advertisements

surprisinguy

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Ran across these in some of my old paperwork.
Sorry for the quality (photo copies of the originals):
Attach01.jpg

Attach03.jpg
 

RoadDogg

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The Escort DSP was the last XK radar detector that I purchased before I switched over to the V1 in the early 1990’s.

The Escort DSP was a great radar detector for its day. Much smaller than the original Escort, and it was well built, high quality, and an overall great performer.

Thanks for sharing the ads. A $295 price point too. I wish I could get a Redline 360c for $295 too. Of course those are late 1980’s dollars, and I am not sure what the inflation adjusted price would be for 2020.


Sent from my iPhone using Tapatalk
 
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Up All Night

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Maz3

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Thanks for sharing the ads. A $295 price point too. I wish I could get a Redline 360c for $295 too. Of course those are late 1980’s dollars, and I am not sure what the inflation adjusted price would be for 2020.
1980 $295 would be $917, and the same in 1990 would be $578 today.

Arguably more product for the about the same money.

 
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infiniti

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And, they had a digital key to prevent theft. Would be great to have today.
 

sdrawkcaB

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A $295 price point too. I wish I could get a Redline 360c for $295 too. Of course those are late 1980’s dollars, and I am not sure what the inflation adjusted price would be for 2020.
@Maz3

The image has a Copyright 1989 at the bottom of the page, so use that as your inflation reference year. $295 from 1989 wouild be $609 in 2020. I used the inflation calculator from https://www.usinflationcalculator.com/ .

inflation.png
 

DrHow

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Ran across these in some of my old paperwork.
Sorry for the quality (photo copies of the originals):
View attachment 153591
View attachment 153592
@centerpunch likely helped do the ad. And some of the engineering. We have a great one among our midst. He posted some of these ads somewhere else in here. Might search if you want to see his contribution. He also had some photos of some prototype stuff. Beside being one of the heroes of the Cincinnati Microwave day, he hell of good driver too. :) Been honor to know him for so long. A real gentleman. Could not ask for a better person if you would like to know more about CM history.
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Does it have GPS and Auto Lockouts??? 😜

no, but has fast reaction time for “KT”. :) ^^ see video.

actually we did a single pass test of my DSP during our Falcon HR testing some time ago. For fun. @Brainstorm might still have the distance data someplace.
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No, but I bet it has AI
Using certain maker definitions, the analog/digital theft security key might be considered AI in their ads. :)
 
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DrHow

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There are many levels of A.I.
Posted from my iPhone using the RDF Mobile App!
If I could still upload videos from my iPad, I have semi funny video I shot of two of my Neato vacuum cleaners bumping in to each other while cleaning. Their “AI“ had to figure out what to do to get around each other. Kinda like runnjng two RD at same time. :)
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1980 $295 would be $917, and the same in 1990 would be $578 today.

Arguably more product for the about the same money.

I used this logic while back to rationalize buying Theia if it pushed close to $1k for a real unicorn. Some folks here thought I was nuts. (original Escort price date). Hey, kinda makes the G2 and possible R360c in general inflation adjusted premium price performance. :)
 
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TonyPHX

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@Maz3

The image has a Copyright 1989 at the bottom of the page, so use that as your inflation reference year. $295 from 1989 wouild be $609 in 2020. I used the inflation calculator from https://www.usinflationcalculator.com/ .

View attachment 153638
sdrawcaB- You win the internet today. Thank you for a bookmark I wish I would have had in the past about a million times. As usual I learn something new here every day. THANK YOU. It may just be the Zoloft talking, but damn this makes me happy.
Post automatically merged:

@centerpunch likely helped do the ad. And some of the engineering. We have a great one among our midst. He posted some of these ads somewhere else in here. Might search if you want to see his contribution. He also had some photos of some prototype stuff. Beside being one of the heroes of the Cincinnati Microwave day, he hell of good driver too. :) Been honor to know him for so long. A real gentleman. Could not ask for a better person if you would like to know more about CM history.
Post automatically merged:




no, but has fast reaction time for “KT”. :) ^^ see video.

actually we did a single pass test of my DSP during our Falcon HR testing some time ago. For fun. @Brainstorm might still have the distance data someplace.
Post automatically merged:


Using certain maker definitions, the analog/digital theft security key might be considered AI in their ads. :)
That is awesome that somebody here did those ads. I can honestly say I remember those ads and used to read and re-read them trying to compare to any others out there. These were the best ads and always made me want one. Of course I was more of a Whistler / Cobra price point guy for a bit there.
 

332EMDG

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Found this from Amazon: https://www.amazon.com/dp/B01435PBIS/?tag=rdf0cd0c-20

Both inflation calculator websites produce the same adjustment for inflation, using the same CPI index in place that year.

This advertisement is from 1981, three years after its introduction in 1978. I have found similar color advertisements with the same price for the same year.

With a $245 price point, not including the $7 visor clip, which was offered separately at the time in 1981, this would equal $710.00, adjusted to todays dollars, when adding the clip, and no tax.

Live in OH back then? $747 with OH tax in place at that time.

$1042 assuming the same $245 price point in 1978 and NOT including OH tax.
$935 in 1979 no tax
$824 in 1980 no tax

Now, add ALL the other things that the Escort Redline 360c CURRENTLY does on top of that which the original Escort did....

Hopefully you get my point.

Seems like the $750 price point is right on par for the money, IMHO.

Screen Shot 2020-07-12 at 21.30.51.png

Screen Shot 2020-07-12 at 21.35.20.png


A1cn2JPJiHL._AC_SL1500_.jpg




ESQUIRE JULY 1983

Screen Shot 2020-07-12 at 21.49.28.png



1982 advertisement also from Amazon, note they included the clip now for $245.

91X4KV7A3IL._AC_SL1500_.jpg



And lastly, without a price point to reference, but sure one heck of a visual comparison, here are some BEL detectors from 1982.
Screen Shot 2020-07-12 at 21.52.31.png
 

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sdrawkcaB

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Nice work. It is pretty interesting how their premier product in their portfolio has stayed on par with inflation. We could pretty much estimate the price of any new top of the line model going forward.
 

Maz3

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I know this... In terms of real money for a kid in his late teens, it was way more money than I could afford at the time - a 12 bottle (short neck LOL) case of beer was about $10.00, and my eight year old car cost me $1,200 (might have paid too much for that rusty Mercury Comet 250 straight six in hindsight :comeback:)

Later on I bought a CMI Passport and thought I was in heaven. Always pined for the original Escort though. Got to borrow one from a buddy for a few days and it was amazing for the time.
 

infiniti

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Penthouse and Playboy provided corroborating evidence. Solid.
 

biolink

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The Escort DSP was the last XK radar detector that I purchased before I switched over to the V1 in the early 1990’s.

The Escort DSP was a great radar detector for its day. Much smaller than the original Escort, and it was well built, high quality, and an overall great performer.

Thanks for sharing the ads. A $295 price point too. I wish I could get a Redline 360c for $295 too. Of course those are late 1980’s dollars, and I am not sure what the inflation adjusted price would be for 2020.


Sent from my iPhone using Tapatalk
I loved that DSP. I tried to relive the magic and bought one on ebay but when i got it, it would not power up.
 

DrHow

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I loved that DSP. I tried to relive the magic and bought one on ebay but when i got it, it would not power up.
If it did not have the security key matched to the device, it quits after so many power up. If you have the key, which plugs into the headphone jack, plug it in first and then power up. Let me know.
 

biolink

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If it did not have the security key matched to the device, it quits after so many power up. If you have the key, which plugs into the headphone jack, plug it in first and then power up. Let me know.
It had no key with it when I got it. I ended up taking it apart to see what it looked like inside.
 

Bossdad71

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Kind of sounds like m v old sales pitch, using your military comparison, finding the dna of a radar signal. Etc etc
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Penthouse and Playboy provided corroborating evidence. Solid.
back before women groomed themselves. " ohhh how 70s of you "
 

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