Theia Price Speculation:

RoverTtx

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I apologize if this has been created, I couldn't find a duplicate thread with searches but I have a hard time believing this doesn't exist.

Anyways...
Give your best guess on radenso theia pricing below!

I'm thinking $600-$1000 based on videos from them.
(This is concerning windshield mounts only not remote systems)


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IPA

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1200

Radenso will have a monopoly until their patents run out. Hopefully they will not take advantage of consumers.
 
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moneychanger

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I'm thinking $1200 - $1500. Jon has made it a point to emphasis it will be EXPENSIVE. I hope it will be less, but if the hype is true, it will be worth it. The only thing Radenso needs to be careful about (certainly living up to the hype), but not to price it out of their target customers means.
 

BamaFan

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I am budgeting for it to be in the $1000 to $1300 range so hopefully it fits in that window. It would be really nice if it came in under that but I don't think it will.
 

GotWake

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people will lose their crap if it $1000+. All of the sudden, they won’t mind falses and the Uniden section will be void of complaints about being too noisy.

I think 750-850.
 

GoWFO

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people will lose their crap if it $1000+. All of the sudden, they won’t mind falses and the Uniden section will be void of complaints about being too noisy.

I think 750-850.
This is my thinking too, plus when converted to Canuck I'd have a hard time with 1300 loonies
 

Transporter

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Ok speculators, Jon has already stated that the RF section alone costs as much to make as the whole production cost of an R7. So we have a baseline to start to build from. Jon also suggested it would probably have a lower markup in hopes of keeping it reasonable but also that they needed to start recouping their two year investment, SO

We have the production cost of an R7, plus the Linux PC with good memory and 8GB SSD, display, DSP, 10 Hz GPS chip, FPGA, power supply, case and shielding to hopefully limit RDD, and accessory kit to just name the stuff quickly coming to mind.

Which puts my calculations at a retail price of $978.75 including a 20% product profit on BOM/assembly and a 15% markup to ROI.

.
 

Riley1524

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Though I'm sure it will be worth every penny they ask, I personally won't pay over $800 for a windshield unit. I'm totally content with my R7
 

biggziff

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It would be a marketing failure if they bring it in over $800-ish. Yes, it promises to have new tech that is helpful, but the vast majority of buyers won't care beyond the price tag. Yes, the "enthusiasts" will consider it against the $600-$700 units, but if companies like Escort and Uniden are smart, they'll drop their prices to flood the market with their products and take the maybe-buyers out of the market. You can also bet that these same companies are working on similar DSP as well.

The other option is to use a strategy used by Apple, B&O, etc. Price it so high it makes everyone want it even more....faux exclusivity.

Internet speculation...without this what good with the internet be?
 

milkman

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@Jon at Radenso will need to charge us in the upper tier price range. Know telling what kind of money they have invested in this project. Let us not forget that Radenso has tested and will provide us with something that we have never seen before. So myself will be very patient and hope that I will be able to afford this new technology.
 

MikePA

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Jon has already said it will be; (1) The most expensive windshield mount RD on the market and (2) It was going to be priced fairly, given the technology and development costs involved (my words, not his).

Max360c - $649.95

For reference, RC-M (with arrows) costs $1,849.98.

Yes, the RC-M is a remote mount, but if the price of Theia gets too close to the RC-M (hard to believe it would), I don't think people would spend that kind of money for a windshield mount RD. Heck, I would not spend almost $2,000 for an old paradigm RD, remote mount or not.
 

V1Jake

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