There will always be those kinds of people for sure but they are also the minority of this already niche market. My point was more general. There is likely a large market of those would spend that kind of money, even stretching to do so, who do their research and are interested in the technical aspects of it. I'd love to get it. I have a difficult car for the other options and frankly I much prefer their interface. To me it seems like they have the hard part done in the development of the hardware and FW. The easy part should be creating a good reputation and being active in the community you serve. Maybe that's just the business owner in me but that's where the real value is created.