Toxic Masculinity

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Driver66

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I'm sure some of you have seen this Gillette commercial. I found it completely offensive. This is a preemptive strike against the potential #metoo mob mentality attacking them for any reason. As if we don't hear every day what monsters we are just because some men are jackasses, now we are supposed to be apologetic about our masculinity. It appears that according to Gillette we need to work harder at not being men. Yup, the razor company who's core demographic is men, doesn't like men. As it turns out being a man has become socially unacceptable. I don't know about every other guy on the planet, but I have always respected women and raised my kids to do the same. I've had about enough of the media telling me I don't, and need to do a better job. Now according to some weak kneed corporation, I'm supposed to abandon all my masculine traits because "WE" the mob and their lackey weak corporate sponsors have deemed masculinity toxic? I know how to behave as I think 95% of men do, I will not surrender my masculinity to anybody, not even the corporate sponsors of the mob.
 

thebravo

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I don't know when corporations decided it was a good idea to push their political beliefs on their customers, but it's costing them some of their customer base which isn't the smartest move. Whatever happened to just making a good quality product and putting it into the market? It's not their job to tell their customers what they should believe, how they should act, and what their personal life should be like.
 

Jaguar

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Wow, way to take a message to encourage dudes not to grab ass, not be bullies, and respect themelves, and twist it into something that says "I MUST STOP BEING MASCULINE".

It's called taking the negative aspects (catcalling, booty touchin, mansplaining [GUILTY AS **** HERE], bullying [not OK, ever.]) of what men often consider 'normal' and saying 'hey, it's not cool, and doesn't make you a man to do these things'

I constantly catch myself telling my wife to do X or Y a particular way, when shes perfectly capable of doing it on her own. It may not be the same way I do it but it gets the job done. I have to get better as a man at not assuming she doesn't know what shes doing. That's toxic masculinity.
 
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fitz4321

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I’d bet the commercial is marketed to women who shop for their husband/boy friend.
The men that like how the product works will continue to buy it because of that, not the commercial.
 

Driver66

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I don't see how it's ANY corporations place to tell anybody how to behave, period. In this case Gillette has become so worried that they could potentially be attacked by the metoo mob that they decided they had better create an attack ad aimed at their core demographic. Look, we don't like the way they behave either, we're sorry that men are our cutomers. Yeah, brilliant. Make razors, don't try to "SHOW ME" how I can do a better job of behaving.
 

CJR238

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I didn't find it overly offensive, and there is some truth to what they are saying. However why must we always focus on the exception, the rarity, the minority, the evil always...
 
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Run4donut

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I don't buy their products to begin with. Now I have even more reasons not to. I'm sick of this war on men. Yes there are bad guys out there but stop painting every male as a monster.
/endrant
 

RedRocket

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Where's the diversity in that P.o.S. commercial, how come it's all the white boyz being highlighted ?
Phuck you Gillette !
 

Driver66

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Wow, way to take a message to encourage dudes not to grab ass, not be bullies, and respect themelves, and twist it into something that says "I MUST STOP BEING MASCULINE".

It's called taking the negative aspects (catcalling, booty touchin, mansplaining [GUILTY AS **** HERE], bullying [not OK, ever.]) of what men often consider 'normal' and saying 'hey, it's not cool, and doesn't make you a man to do these things'
I don't need a "message" from a " corporation" telling me not to grab ass or do anything else. They can send me a " message" about why I should buy their product, that's it. It's not their business to tell anybody what is or isn't "cool."
 

Vortex

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Wow, way to take a message to encourage dudes not to grab ass, not be bullies, and respect themelves, and twist it into something that says "I MUST STOP BEING MASCULINE".

It's called taking the negative aspects (catcalling, booty touchin, mansplaining [GUILTY AS **** HERE], bullying [not OK, ever.]) of what men often consider 'normal' and saying 'hey, it's not cool, and doesn't make you a man to do these things'

I constantly catch myself telling my wife to do X or Y a particular way, when shes perfectly capable of doing it on her own. It may not be the same way I do it but it gets the job done. I have to get better as a man at not assuming she doesn't know what shes doing. That's toxic masculinity.
Exactly. I LOVED this commercial. It's not about putting down men at all. It's about pointing out ways that we are hurting others and encouraging us instead to step up and use our power to protect, take care of, and support one another. Basically changing our toxic aspects into healthy aspects so that we're all better off, both men and women.
 

Deacon

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I'm sure some of you have seen this Gillette commercial. I found it completely offensive.
Wow, is it your time of the month or something? It’s probably time to switch off Fox News and unfollow whatever Ben Shapiro or Alex Jones type social media BS is feeding you this line of crap and getting your panties all twisted up over nothing. Gillette isn’t making the frogs gay. Let’s take a look at the things you said:

now we are supposed to be apologetic about our masculinity.

we need to work harder at not being men.

the razor company who's core demographic is men, doesn't like men.

I'm supposed to abandon all my masculine traits

"WE" the mob and their lackey weak corporate sponsors have deemed masculinity toxic?

I will not surrender my masculinity to anybody

they decided they had better create an attack ad aimed at their core demographic.
All of that requires such a warped perspective and victim mentality that it’s difficult for me to even wrap my head around it. If you consider the bad behavior highlighted to be the masculinity in which your self-identity is so wrapped up, then yeah, I can see how you’d feel “attacked” or demanded to abandon your masculine traits and try to not be a man and all the rest of that silliness. Or you can just not grab ‘em by the ***** and teach your kids to do the same, and you’ll be fine.

And as a side effect you may applaud commercials that call for the betterment of society instead of trying to twist it into some sort of weird “attack on masculinity” that you insist isn’t you in the first place.
 
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Jaguar

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I don't need a "message" from a " corporation" telling me not to grab ass or do anything else. They can send me a " message" about why I should buy their product, that's it. It's not their business to tell anybody what is or isn't "cool."
Nobody needs a message of any kind from any corporation. It's their ad-time. Why are you so upset that somebody put out a message that says "we can be better"?

I know we can. I watch idiots and assholes and horrible relationships happening all the time. My wife's had dudes get grab assy at music festivals in passing. You see double standards of men vs women when it comes to all sorts of ****, and we, as men, can do better. We can do our part to call out our friend who's dog whistling at women as they pass by, we can all do SOMETHING to improve ourselves, and a lot of the behavior that has been accepted as 'normal' isn't OK. Even mansplaining, **** I do it all the time! I know I can get better. I don't think there's anything wrong with that message at all.
 

Jaguar

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Also, I think the whole point of it is "If you're someone who doesn't do these things, it only cements that you're doing good things". If you're a person who feels this ad is attacking you, telling you that you do bad things with your masculinity, then maybe you need to reflect on the things you feel this ad attacks you on.
 

Driver66

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Exactly. I LOVED this commercial. It's not about putting down men at all.
Gillette wanted attention, they got it. They used demonstrations of men and boys behaving badly to do it. Simply by using men and boys as examples of poor behavior they are putting men down. Unfortunately, as men and boys we are genetically predisposed to certain behaviors. It's NORMAL. Not acceptable, normal. It's up to good dad's not corporations, to teach their boy's that behavior like this is unacceptable, but without them there will always be bad behavior. I for one am sick of the war on men. We get it, we're not perfect, but we're working on it, its a generational thing, it's not going to happen over night. I certainly don't need a razor company hitting me over the head with it! It absolutely puts men down, but as part of the anti- man rhetoric your not even allowed to say that! You should immediately take any guys man card who is opposed to this commercial, right? That is after all the narrative, we're all just Neanderthals.
 

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Exactly. I LOVED this commercial. It's not about putting down men at all. It's about pointing out ways that we are hurting others and encouraging us instead to step up and use our power to protect, take care of, and support one another. Basically changing our toxic aspects into healthy aspects so that we're all better off, both men and women.
I agree partly with you Vortex. While the overall concluding message was to promote and demonstrate good behaviors and practices, I feel like the broad generalization that we are that stuck behind in the 1950's mentality and behavior was quite far-fetched and truly felt like an overreach and dictated statement. Granted I understand how they could have came to the idea of the commercial because of their main customer demographic but I feel like it was just a bit too extreme on the spectrum. While in the end they did admit it's not everyone, they spelled it out as if the good men are a great minority which is only true in media form. The current trends right now spotlight all the bad events, much like gun violence, racism, etc. Will Venus release a commercial under the similar tone? I've personally experienced and seen women treat other women and men the same way if not worse. I just don't agree with these political agenda pushes by corporations with the subject based off mainstream media topics rather than just encouraging the core belief direct. Though this is marketing and what's more attention grabbing than hot topics. I just overall feel like these tactics are far too divisive for sanity and just continues to draw lines in the sands all over the country.
 

ShadowTrooper

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Also, I think the whole point of it is "If you're someone who doesn't do these things, it only cements that you're doing good things". If you're a person who feels this ad is attacking you, telling you that you do bad things with your masculinity, then maybe you need to reflect on the things you feel this ad attacks you on.
The problem is I don't feel like I'm a bad habit man, I was raised and continue to treat women respectfully, however current social trends throw logic out of the window and that's exactly how I am assumed. It would be like a black male dressed rather ghetto gets instantly assumed to be a trouble maker. We are indirectly encouraging stereotypes under the guise of a message aimed to break them, this is not a positive and I do feel a bit concerned by it. Now you have to earn a good impression through demonstration but the bad impression is a default, just for being a guy.
 
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GotWake

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The commercial is more idiotic than offensive. Last night, my wife wanted me to go to the store after I took the trash out. I explained to her that she needed to help me not be toxic by not having “man” chores. That we needed to break the cycle. So, she took the trash out. While her hands were full, I did grab her ass on the way out. So, I’m not sure if there is any progress. I’ll shave and try again tomorrow.
 

Deacon

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Simply by using men and boys as examples of poor behavior they are putting men down. ... I for one am sick of the war on men. ... It absolutely puts men down, but as part of the anti- man rhetoric your not even allowed to say that!
Yikes. Time to wash all that sand out of your vagina ;)


I did grab her ass on the way out. So, I’m not sure if there is any progress. I’ll shave and try again tomorrow.
While that put a smile on my face, she’s your wife, not a waitress or Becky from accounting. You should be fine.
 

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GotWake

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Gillette wanted attention, they got it. They used demonstrations of men and boys behaving badly to do it. Simply by using men and boys as examples of poor behavior they are putting men down. Unfortunately, as men and boys we are genetically predisposed to certain behaviors. It's NORMAL. Not acceptable, normal. It's up to good dad's not corporations, to teach their boy's that behavior like this is unacceptable, but without them there will always be bad behavior. I for one am sick of the war on men. We get it, we're not perfect, but we're working on it, its a generational thing, it's not going to happen over night. I certainly don't need a razor company hitting me over the head with it! It absolutely puts men down, but as part of the anti- man rhetoric your not even allowed to say that! You should immediately take any guys man card who is opposed to this commercial, right? That is after all the narrative, we're all just Neanderthals.
Since companies are on the kick of telling us how we should act. They need to jump the woman bandwagon. With a wife in a female dominated field and 2 daughters. I can tell you that women are absolutely brutal to each other. Fat shaming, jealousy, bullying to the point of suicide. There were girls at my kids’ school that would move to another school because of other girls. In some ways, females are just as bad or worse than men. So, why don’t we have commercials on just being a better human?
 
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